Myopia Awareness Week: May 13-19, 2019

The World Council of Optometry and Brien Holden Vision Institute are collaborating to bring us Myopia Awareness Week, 13 – 19 May 2019.

What is Myopia?

Myopia is an eye condition that causes poor long-distance vision. Myopia is caused by structural irregularities in the eye. Myopia is also known as “nearsightedness” or “shortsightedness” because myopic people can still see things clearly that are close. In myopic eyes, the eyeball is either longer than normal, or the cornea is too curved, both causing the image to be focused in front of the retina rather than on the retina, causing some images to be blurry.

Why does Myopia matter?

Faced with numerous health interventions healthy vision is often overlooked. We know that almost half the world’s population will be myopic by the year 2050, with nearly one billion people in the high myopia category. Myopia Awareness Week is about getting people talking about myopia in homes and optometry practices around the world.

Be part of the #MyopiaMovement. How can I take action?

1. Be part of the conversation.

Social media is one of the greatest tools we have to spread the word…and you can help!

As a first step, follow us on social media! You will find us at @Myopia Movement

LIKE our posts, SHARE our posts and RETWEET from @MyopiaMovement


We have put together some post ideas for you, but if you want create your own posts, that is great too!

Just remember to TAG @MyopiaMovement so we can share your content and make sure you be part of the conversation by including our campaign hashtag #MyopiaMovement

See these suggested posts with artwork:

We all want the absolute best for our children. Clear vision helps them reach their potential and live life to the fullest. Show their eyes some LOVE. Have their vision tested TODAY! #EyeLove #MyopiaMovement #Myopia @MyopiaMovement

By 2050 almost 50% of the world will be myopic. That is five billion people! We want to make sure you and your family aren’t included in that number. Come in and see us. #MyopiaMovement #Myopia @MyopiaMovement

We are participating in Myopia Awareness Week! As we spend more and more time on screens our eyes are paying the price. Come have yours checked and make sure myopia isn’t an issue for you. #MyopiaMovement #Myopia @MyopiaMovement

2. Share our emails.

We will be sending you some interesting emails that will be relevant to your patients. We encourage you to send them on and inspire more vision checks from your patient database!

3. Change the way you understand Myopia.

Make sure you are up to date with all the latest treatment trends by enrolling in Brien Holden Vision Institute Academy’s Myopia Education Program.

The next course is set to start May 14, 2019 – by being a part of the Myopia Movement you get a discount, so enroll today!